Direct Marketing

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Exploring Direct Marketing

By O'Malley, Lisa, etc., Patterson, Maurice, Evans, Martin

Scientific Advertising

By Hopkins, Claude C

Contagious: Why Things Catch on

By Berger, Jonah

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

By McQuarrie, Prof Edward F.

Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do About It

By Evan Davis

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

By Brunson, Russell

Ambient Findability: What We Find Changes Who We Become

By Peter Morville

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

By Giannetto, David F.

Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

By Pownall, Charlie

All Thumbs

By Kelley, Michael Dru

Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers

By Luis Gallardo

Appraising Staff (Essential Managers)

By Osbourne, Christina

Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)

By Chaffey, Dave

Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides)

By Taylor, Derek

Commonsense Direct and Digital Marketing

By Bird, Drayton