Direct Marketing

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

By Blount, Jeb, Weinberg, Mike

Do Open: How A Simple Email Newsletter Can Transform Your Business

By David Hieatt

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

The New Integrated Direct Marketing

By Mike Berry

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Marketing For Dummies, 5th Edition

By McMurtry, Jeanette

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Principles of Direct and Database Marketing

By Tapp, Alan

Unleashing the Ideavirus

By Godin, Seth

All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

By Hallberg, Garth

Web Marketing For Dummies

By Zimmerman, Jan

Essentials of Marketing Management

By Lancaster, Geoffrey, Massingham, Lester

Essentials of Marketing Management

By Lancaster, Geoffrey, Massingham, Lester

Communicating Globally: An Integrated Marketing Approach

Contemporary Issues in Marketing

By Evans, Martin, Moutinho, Luiz

Principles of Direct, Database and Digital Marketing

By Tapp, Alan, Whitten, Ian, Housden, Matthew

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Principles of Direct and Database Marketing

By Tapp, Alan

Direct And Interactive Marketing

By Sargeant, Adrian

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

By Godin, Seth

Everything I Know about Marketing I Learned From Google

By Goldman, Aaron

Direct Marketing: Strategy, Planning, Execution

By Nash, Edward L.

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

By Shimp, Terence A., Delozier, M.Wayne

SELL OR BE SOLD: How to Get Your Way in Business and in Life

By CARDONE G.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

By Giannetto, David F.

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Exploring Direct Marketing

By O'Malley, Lisa, etc., Patterson, Maurice, Evans, Martin

Scientific Advertising

By Hopkins, Claude C

Contagious: Why Things Catch on

By Berger, Jonah