Direct Marketing

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

KISS Guide To Selling

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

Why Are My Goals Not Working?: Color Personalities for Network Marketing Success

By Keith Schreiter, Tom Schreiter

Effective Direct Mail

By John Fraser-Robinson

Gonzo Marketing: Winning Through Worst Practices

By Christopher Locke

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

By Blount, Jeb, Weinberg, Mike

Do Open: How A Simple Email Newsletter Can Transform Your Business

By David Hieatt

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

Principles of Direct, Database and Digital Marketing

By Tapp, Alan, Whitten, Ian, Housden, Matthew

Commonsense Direct Marketing (Professional Paperbacks)

By Bird, Drayton

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Unleashing the Ideavirus

By Godin, Seth

All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

By Hallberg, Garth

Web Marketing For Dummies

By Zimmerman, Jan

Essentials of Marketing Management

By Lancaster, Geoffrey, Massingham, Lester

Essentials of Marketing Management

By Lancaster, Geoffrey, Massingham, Lester

Communicating Globally: An Integrated Marketing Approach

Contemporary Issues in Marketing

By Evans, Martin, Moutinho, Luiz

Commonsense Direct and Digital Marketing

By Bird, Drayton

Principles of Direct and Database Marketing

By Tapp, Alan

Principles of Direct and Database Marketing

By Tapp, Alan

Direct And Interactive Marketing

By Sargeant, Adrian

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

By Godin, Seth

Everything I Know about Marketing I Learned From Google

By Goldman, Aaron

Direct Marketing: Strategy, Planning, Execution

By Nash, Edward L.

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

By Shimp, Terence A., Delozier, M.Wayne

SELL OR BE SOLD: How to Get Your Way in Business and in Life

By CARDONE G.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman