books by subject
Brands & Corporate Identity
Making Sense of Marketing
Marketing Strategy and Management
Marketing: An Introductory Text
Financial Aspects of Marketing (Macmillan business)
Building Brands Directly: Creating Business Value from Customer Relationships
Brands: The New Wealth Creators (Macmillan Business)
Contemporary Issues in Marketing
Sales Management
Consumer Behaviour in Asia (International Marketing)
Marketing Management: A Relationship Marketing Perspective
Services Marketing: Text and Cases
Communicating Globally: An Integrated Marketing Approach
Consuming Behaviour
Small Business Marketing Management
Marketing: A Complete Guide
Retailing
Successful Selling In A Week
Successful Market Plans in a week, 2nd edn (IAW)
Viral Marketing in a week (IAW)
MINDSET : NEW PSYCHOLOGY OF SUCCESS
The Tipping Point: How Little Things Can Make a Big Difference
The Million Dollar Blog
Painting Birds and Animals (Macdonald guide to)
Degas By Himself: Drawings, Prints, Paintings, Writings (By Himself Series)
Monet By Himself
The Brand You 50 (Reinventing Work)
The One to One Future: Building Relationships One Customer at a Time
One to One Manager: Real World Lessons in Customer Relationship Management
The Anatomy of Buzz: How to Create Word of Mouth Marketing
