Brands & Corporate Identity

Selling to Win

By Denny, Richard

Marketing Communications: An Integrated Approach

By Smith, Dr. Paul, Taylor, Jonathan

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

By Mullin, Roddy

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

By Haig, Matt

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas

The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship (Miller Heiman Series)

By Miller Heiman, Miller, Robert B, Heiman, Stephen E, Tuleja, Tad

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Kapferer, Jean-Noel

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

By Du Plessis, Erik

Effective Writing Skills for Public Relations (PR in Practice)

By John Foster

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Brand Royalty: How the World's Top 100 Brands Thrive and Survive

By Haig, Matt

IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence (Testing Series)

By Carter, Philip

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

By Gregory, Anne

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Ze Zook

The New Conceptual Selling

By Heiman, Stephen E

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

By Ind, Nicholas, Fuller, Clare, Trevail, Charles

Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1

By Ryan, Damian, Jones, Calvin

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

By Richardson, Neil, James, Jon, Kelley, Neil

Innovative B2B Marketing: New Models, Processes and Theory

By Hall, Simon

Industry X.0: Realizing Digital Value in Industrial Sectors

By Schaeffer, Eric

Town and Country Auctions in Britain: The Bargain Hunter's Handbook

By Geen, Eric

The Seven Cultures Of Capitalism: Value Systems for Creating Wealth in Britain, the United States, Germany, France, Japan, Sweden and the Netherlands

By Tompenaars, Fons, Hampden-Turner, Charles

Winning New Business: Practical Guide to Successful Sales Presentations

By Lewis, David

Network Your Way to Success: Discover the Secrets of the World's Top Connectors

By John Timperley

The Perfect Store: Inside Ebay

By Cohen, Adam

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

By Malcolm McDonald, John Leppard

Marketing Led, Sales Driven (Professional Development S.)

By Steward, Keith

Marketing Strategy (Marketing Series: Practitioner)

By Fifield, Paul