Brands & Corporate Identity

You Can't Teach a Kid to Ride a Bike at a Seminar

By Sandler

Strategic Marketing: A Practical Approach

By Karl Jan Alsem, Dick Wittink

Marketing for Hospitality and Tourism, Global Edition

By Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Essentials of Services Marketing

By K. Douglas Hoffman, John E. G. Bateson

Value-added Marketing: Marketing Management for Superior Results

By Torsten H. Nilson

Marketing Innovations for Sustainable Destinations

By Alan Fyall (Professor, University of Central Florida, USA.), Metin Kozak (Professor, Mugla University, Mugla, Turkey), Luisa Andreu (Associate Professor of Marketing, University of Valencia, Spain)

Consumer Behavior

By Wayne Hoyer, Debbie MacInnis

A Knight of the Seven Kingdoms

By George R.R. Martin, Gary Gianni

Feed Me!: Celebrating Food Design Through Visual Identities

By RHED Publishers

Wordcraft: The Art of Turning Little Words Into Big Business

By Alex Frankel

Do Purpose: Why Brands with A Purpose Do Better and Matter More

By David Hieatt

Do Open: How A Simple Email Newsletter Can Transform Your Business

By David Hieatt

Brand Gap, The: Revised Edition

By Marty Neumeier

The Designful Company: How to build a culture of nonstop innovation

By Marty Neumeier

Small Data: The Tiny Clues That Uncover Huge Trends

By Martin Lindstrom Company

Marketing: Real People, Real Choices: United States Edition

By Michael R. Solomon, Greg W. Marshall, Elnora Stuart

Services Marketing: United States Edition

By Christopher H. Lovelock, Jochen Wirtz

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Tourism Marketing: A Collaborative Approach

By Alan Fyall, Brian Garrod

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

By Margot A. Wallace

Destination Marketing

By Steven Pike (University of Queensland, Australia)

Services Marketing, International Edition

By Raymond Fisk (Texas State University), Stephen Grove (Clemson University), Joby John (University of Louisiana - Lafayette)

Museum Management and Marketing

By Richard Sandell (University of Leicester, UK), Robert R. Janes

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Marketing

By Paul Baines

Principles of Marketing -- MyLab Marketing with Pearson eText

By Frances Brassington, Stephen Pettitt

Essentials of Services Marketing

By Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

By Philip Holden, Nick Wilde