books by subject
Brands & Corporate Identity
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Marketing Management: Asian Perspectives
Marketing for Dummies, 4th Edition
The Handbook of Global Outsourcing and Offshoring
Marketing Theory, Philosophy of Science Perspectives
Making Workshops Work: Ensure Your Workshops Create High-octane Interaction
Great Battles of World War II, The
A Good African Story: How a Small Company Built a Global Coffee Brand
Fight the Fear: How to beat your negative mindset and win in life
The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not
Marketing Channel Management: Strategic Planning and Tactics
Readings in Strategic Marketing: Analysis, Planning, Implementation
Strategic Industrial Marketing
Using the Media
Ten Principles Behind Great Customer Experiences, The
I Am My Brand: How to Build Your Brand Without Apology
Microtrends: Surprising Tales of the way We Live Today
How to Work for Yourself
The Sell: The secrets of selling anything to anyone
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
Taskmaster: 220 Extraordinary Tasks for Ordinary People
The PR Bootcamp: Take Your Business from Invisible to Unstoppable
Doing Business in Emerging Markets: Entry and Negotiation Strategies
Smart Retail: How to turn your store into a sales phenomenon
Consumer Behaviour
Why We Buy: The Science of Shopping
Geographies of Knowledge and Power
Selling to Win: The Best Book Ever Written on Selling
MKTG
