Brands & Corporate Identity

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar

Essentials of Marketing Research

By V. Kumar, David A. Aaker, George S. Day

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

marketing

By armstrong-gary

Real Fast Food

By Nigel Slater

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

37 Questions Everyone in Business Needs to Answer

By Duncan Bannatyne

KISS Guide To Selling

Marketing

By G.B. Giles

Eight Essential Principles: How Today's Market Leaders are Increasing Revenue, Productivity, and Customer Satisfaction / Thomas M. Siebel.

By Thomas M. Siebel

The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy

By Burke Hedges

Successful Sales Management

By Stewart Grant

The Mystery of Capital

By Hernando De Soto

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Successful Selling in a Week

By Christine Harvey

The Renaissance: A History of Civilization in Italy from 1304-1576 A.D

By Will Durant

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Marketing Management: Asian Perspectives

By Kotler

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

The Handbook of Global Outsourcing and Offshoring

By Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks

Marketing Theory, Philosophy of Science Perspectives

By Ronald F Bush (University of West Florida), Shelby D Hunt

Making Workshops Work: Ensure Your Workshops Create High-octane Interaction

By Rob Yeung

Great Battles of World War II, The

By Henry Maule