Markides, Constantinos C., Geroski, Paul A.
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets: 178 (J-B US non-Franchise Leadership)
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 14th December 2004
- Publisher
- Jossey-Bass
- ISBN-10
- 0787971545
- ISBN-13
- 9780787971540
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