Marketing Management

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Spirituality and Corporate Social Responsibility: Interpenetrating Worlds

By David Bubna-Litic

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

By Sarah Lewis, Jonathan Passmore, Stefan Cantore

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Designing for the Circular Economy

By Martin Charter

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

INTRODUCTION TO MARKETING

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing

By Paul Reynolds, Geoff Lancaste

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Family Fan Club

By Ure, Jean, Jean Ure