books by subject
Marketing Management
Marketing Tourism Products: Concepts, Issues, Cases
Spirituality and Corporate Social Responsibility: Interpenetrating Worlds
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
Inside Her Pretty Little Head: Branding and Marketing to Women
Brand Breakout: How Emerging Market Brands Will Go Global
The Challenge of Strategic Management
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy
Designing for the Circular Economy
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers
Essentials of Marketing Management
Selling and Sales Management 10th edn
Management of Marketing
INTRODUCTION TO MARKETING
Selling and Sales Management
Selling and Sales Management
Strategic Marketing Management: 2003-2004
Essentials of Marketing Management
Marketing
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Smart Retail: Winning ideas and strategies from the most successful retailers in the world
International Marketing
A Master Class in Brand Planning: The Timeless Works of Stephen King
Driving Loyalty
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Family Fan Club
New Developments and Approaches in Consumer Behaviour Research
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
