Marketing Management

Predictable Revenue

By Aaron Ross, Marylou Tyler

Insanely Simple: The Obsession That Drives Apple's Success

By Ken Segall

Building Great Customer Experiences

By Colin Shaw, John Ivens

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Principles and Practice of Marketing

By David Jobber

Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success

By James Caan

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Managing the Internal Market

By Ian Tilley

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Marketing: A Resource Book

By Hutchings, Andy

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

By Tony Ellson

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

The Nature of Marketing: Marketing to the Swarm as well as the Herd

By C. Brymer

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems

By H. Meyer-Ohle

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

The Corporate Brand

By Nicholas Ind

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

Japanese Consumer Dynamics

By P. Haghirian

International Marketing in the Network Economy: A Knowledge-Based Approach

By F. Kohlbacher

Competitive Strategies: Managing the Present, Imagining the Future

By E. Valdani, A. Arbore

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Internet Marketing and Big Data Exploitation

By I. Chaston

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

By P. Kitchen

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

By John Desmond

Darwinian Fitness in the Global Marketplace: Analysing the Competition

By P. Rajagopal

SPIN-Selling

By Neil Rackham

The Strategy of Distribution Management

By Martin Christopher