Marketing Management

Regulating for Decent Work: New Directions in Labour Market Regulation

By S. Lee, D. McCann

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Profitable Marketing Communications: A Guide to Marketing Return on Investment

By Antony Young, Lucy Aitken

Customer Equity Management

By Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

marketing

By armstrong-gary

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

Successful Sales Management

By Stewart Grant

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Marketing Management: Asian Perspectives

By Kotler

The Handbook of Global Outsourcing and Offshoring

By Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks

Making Workshops Work: Ensure Your Workshops Create High-octane Interaction

By Rob Yeung

Fight the Fear: How to beat your negative mindset and win in life

By Mandie Holgate

Selling 101

By Michael T. McGaulley

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Handbook of Key Customer Relationship Management

By Ken Burnett

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Marketing Communications: engagement, strategies and practice

By Chris Fill

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

By Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Smith, Alan, Papadakos, Trish

Strategic Performance Management

By Bernard Marr, Dina Gray

Brilliant Selling

By Tom Bird, Jeremy Cassell

Marketing Communications: discovery, creation and conversations

By Chris Fill, Sarah Turnbull

The Thank You Economy

By Vaynerchuk, Gary