books by subject
Marketing Management
Regulating for Decent Work: New Directions in Labour Market Regulation
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Customer Equity Management
Marketing and the Bottom Line: Marketing and the Bottom Line
Tilt: Shifting Your Strategy from Products to Customers
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
marketing
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
Successful Sales Management
Fashion Marketing: Contemporary Issues
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Marketing Management: Asian Perspectives
The Handbook of Global Outsourcing and Offshoring
Making Workshops Work: Ensure Your Workshops Create High-octane Interaction
Fight the Fear: How to beat your negative mindset and win in life
Selling 101
The Key Account Manager's Pocketbook
Business Market Management: Understanding, Creating and Delivering Value: International Edition
Handbook of Key Customer Relationship Management
Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets
Marketing Strategy: A Decision-Focused Approach
Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)
Marketing Communications: engagement, strategies and practice
Understanding Management: Social Science Foundations: The Social Science Foundations
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Strategic Performance Management
Brilliant Selling
