books by subject
Marketing Management
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
International Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
Marketing Planning for the Pharmaceutical Industry
Purchasing Power
Foot on the Management Ladder
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Raving Fans : A Revolutionary Approach to Customer Service
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
Be More Pirate: Or How to Take On the World and Win
Ethics in Marketing and Communications: Towards a Global Perspective
The Changing Nature of Doing Business in Transition Economies
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
