Marketing Management

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Analysis for Strategic Market Decisions

By George S. Day

How to Win Customers: The Classic Guide to Successful Selling

By Heinz M. Goldmann

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

By Robert B Miller, Stephen E Heiman, Tad Tuleja

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

By Vijay Mahajan

Entrepreneurial Marketing: An Effectual Approach

By Edwin J. Nijssen

Marketing Plan in Colour

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Screw Business As Usual :

By Richard Branson

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Modern Marketing Communications

By Frank Jefkins

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Innovation Management and New Product Development

By Paul Trott

Secrets of Effective Direct Mail

By John Fraser-Robinson

A. to Z. of Sales Management

By John Fenton

The Laws of Choice

By Eric Marder

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Services Marketing

By William Chitty (, Murdoch University), Steven D'Alessandro (Professor, Professor, Charles Sturt University), David Gray (Adjunct Associate Professor, Adjunct Associate Professor, Andrew Hughes (Senior Lecturer, Senior Lecture...

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Essential Drucker (Classic Drucker Collection)

By Drucker, Peter

Pricing Strategy

By S Smith

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

By Leslie de Chernatony

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

By Stephen Wunker

Building Digital Culture: A Practical Guide to Successful Digital Transformation

By Daniel Rowles, Thomas Brown