books by subject
Marketing Management
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Qualitative Consumer and Marketing Research
Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Environmental Management in Organizations: The IEMA Handbook
Surpetition
Marketing Express: Marketing 04.01 (Express Exec)
HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)
Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)
Marketing For Dummies (UK Edition)
The Evolutionary Leap to Flourishing Individuals and Organizations
Successful Marketing In A Week
Integrated Marketing Communications
Marketing Management: United States Edition
Brilliant Selling: What the best salespeople know, do and say
Brain Sell
Principles of Retail Management
Uncommon Practice: People Who Deliver a Great Brand Experience
CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
The Marketing Gurus: Lessons From the Best Marketing Books of All Time
Citizen Brands: Putting Society at the Heart of your Business
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)
Bold: How to be Brave in Business and Win
Teach Yourself Successful Key Account Management in a Week
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
The Experience Economy, Updated Edition
Marketing Management, An Asian Perspective
