Marketing Management

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Environmental Management in Organizations: The IEMA Handbook

By Brady, John

Surpetition

By Edward, De Bono

Marketing Express: Marketing 04.01 (Express Exec)

By Mariotti, John L.

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Successful Marketing In A Week

By Davies, Barry, Eric

Integrated Marketing Communications

By Yeshin, Tony

Marketing Management: United States Edition

By Kotler, Philip T., Keller, Kevin Lane

Brilliant Selling: What the best salespeople know, do and say

By Cassell, Jeremy, Bird, Tom

Brain Sell

By Buzan, Tony, Israel, Richard

Principles of Retail Management

By Varley, Rosemary, Rafiq, Dr Mohammed

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)

By Housden, Matthew

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

The Marketing Gurus: Lessons From the Best Marketing Books of All Time

By Murray, Chris

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Bold: How to be Brave in Business and Win

By Smith, Shaun, Milligan, Andy

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Marketing Management, An Asian Perspective

By Kotler, Philip, Keller, Kevin, Ang, Swee, Tan, Chin, Leong, Siew

The Financial Times A-Z Of Management And Finance the definitive Guide To Tools,TermsAnd Techniques: An A-Z Of Tools, Terms And Techniques (The FT Guides)

By Koch, Richard