books by subject
Marketing Management
Services Marketing Management Second Edition: A Strategic Perspective
Tourism and Hospitality Marketing: A Global Perspective
Marketing Strategy and Competitive Positioning
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Retail Marketing Management
Reinventing the Brand
Marketing Management: A European Perspective
Services Marketing
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Services Marketing (McGraw-Hill International Editions Series)
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS)
Experiential Marketing
Principles of Direct and Database Marketing
How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (If You're So Brilliant)
Global Marketing
Borderless World
Sales On A Beermat
New Public Sector Marketing
Marketing Management: United States Edition
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Strategic Brand Management: A European Perspective
Up Close and Personal?: Customer Relationship Marketing at Work
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)
Marketing and Selling Construction Services
Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
SPIN®-Selling
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
