Marketing Management

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Global Marketing Management

By Lee, Kiefer, Carter, Steve

Sustainability Marketing: A Global Perspective, 2nd Edition

By Frank Belz, Ken Peattie

Sustainable Marketing

By Barry Emery

The Principles of Islamic Marketing

By Baker Ahmad Alserhan

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Dictionary of Marketing: Over 7,000 Terms Clearly Defined: Over 6,000 Terms Clearly Defined

By Ivanovic, A., Collin, Peter

Marketing Management

By Philip Kotler, Kevin Keller

Marketing (Macmillan Business Briefing)

By Groucutt, Jonathan & Hopkins, Cheryl

Marketing in Travel and Tourism

By Middleton, Victor, Fyall, Alan, Morgan, Mike, Ranchhod, Ashok

Unlimited Selling Power: How to Master Hypnotic Skills

By Moine, Donald, Lloyd, Kenneth

Getting More: How to Be a More Persuasive Person in Work and Life: How You Can Negotiate to Succeed in Work and Life

By Diamond, Stuart

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

Sales Proposals Kit for Dummies

By Kantin, Bob

The Marketing of Sport

By Beech, John, Chadwick, Simon

Market Segmentation: How to do it, how to Profit from it

By McDonald, Malcolm

The Ultimate Guide to Sport Event Management and Marketing

By GRAHAM ET AL

Corporate Social Responsibility: Readings and Cases in a Global Context

By Crane, Andrew, Matten, Dirk, Spence, Laura

Marketing Management and Strategy

By Doyle, MR Peter

Global Marketing: Global Edition

By Keegan, Warren, Green, Mark

Principles & Practice of Marketing

By Jim Blythe

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

The Corporate Social Responsibility Reader

By Burchell, Jon

Heritage Marketing

By Misiura, Shashi

Marketing and Managing Tourism Destinations

By Morrison, Alastair

International Marketing

By Pervez N. Ghauri, Philip R. Cateora

Marketing Management for the Hospitality Industry: A Strategic Approach

By Reich, Allen Z.