Marketing Management

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

The Marketing Gurus: Lessons From the Best Marketing Books of All Time

By Murray, Chris

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Bold: How to be Brave in Business and Win

By Smith, Shaun, Milligan, Andy

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

The Experience Economy, Updated Edition

By B. Joseph Pine II, James H Gilmore

Marketing Management, An Asian Perspective

By Kotler, Philip, Keller, Kevin, Ang, Swee, Tan, Chin, Leong, Siew

The Financial Times A-Z Of Management And Finance the definitive Guide To Tools,TermsAnd Techniques: An A-Z Of Tools, Terms And Techniques (The FT Guides)

By Koch, Richard

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

A Marketing Action Plan for the Growing Business

By Shailendra Vyakarnam, John Leppard

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

By Philip Holden, Nick Wilde

Quality: Total Customer Service

By Lynda King Taylor

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...

By David Bain, Kevin Gibbons

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Marketing Planning for the Pharmaceutical Industry

By John Lidstone, Terry Collier

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

By Jeffrey Gitomer

Foot on the Management Ladder

By Robert Vicar

Purchasing Power

By Russill

International Marketing

By Stanley Paliwoda, Michael Thomas

New Techniques for Brand Management in the Healthcare Sector

By Ana Pinto Borges, Paula Rodrigues

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry