Marketing Management

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin

Handbook of Sales and Marketing Management

By Rogers, Len

The Selling Bible: For People in the Business of Selling

By John F. Lawhon, Sherwood Harris

Marketing Management

By Lancaster, Geoff, Massingham, Lester

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Marketing Management & Strategy

By Doyle, MR Peter

Market Segmentation

By McDonald, M., Dunbar, Ian

Winning Sales and Marketing Tactics

By Winkler, John

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Global Marketing: International Edition

By Keegan, Warren J., Green, Mark

Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders

By Baumgartner, Thomas

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)

By Jordan, Jason, Vazzana, Michelle

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success

By Decker, Charles

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business

By Barden, Mark, Morgan, Adam

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

By Review, Harvard Business, Cialdini, Robert B., Morgan, Nick, Tannen, Deborah

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

By Visser, Marjolein, Sikkenga, Berend, Berry, Mike

Business Research Methods

By Zikmund, William G.

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

By Review, Harvard Business, Katzenbach, Jon R., Eisenhardt, Kathleen M., Gratton, Lynda

Selling and Sales Management: Sixth edition

By Jobber, David, Lancaster, Geoffrey

Selling: Principles,practice and Management

By Cooper, Simon Mcim Mimgt Mism (Bournemou, Simon

Prospecting: The Key to Sales Success (Better Management Skills S.)

By Thornton, Virden J.

The Ultimate CRM Handbook

By Freeland, John

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

Successful Customer Relationship Marketing

By Stone, Merlin, Foss, Bryan

The Marketing Plan Handbook: International Edition

By Wood, Marian Burk

Marketing Management: A Relationship Approach

By Hollensen, Svend