books by subject
Marketing Management
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Selling and Sales Management
The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Sales Promotion
Marketing Management for Nonprofit Organizations
Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy
Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
SPIN®-Selling
Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
Marketing and Selling Construction Services
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)
Up Close and Personal?: Customer Relationship Marketing at Work
Strategic Brand Management: A European Perspective
Principles of Direct and Database Marketing
Reinventing the Brand
Marketing Management: A European Perspective
Services Marketing
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Services Marketing (McGraw-Hill International Editions Series)
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS)
Experiential Marketing
Borderless World
Marketing Management: United States Edition
New Public Sector Marketing
Sales On A Beermat
The Principles of Islamic Marketing
