Marketing Management

Environmental Management in Organizations: The IEMA Handbook

By Brady, John

Surpetition

By Edward, De Bono

Marketing Express: Marketing 04.01 (Express Exec)

By Mariotti, John L.

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Successful Marketing In A Week

By Davies, Barry, Eric

Integrated Marketing Communications

By Yeshin, Tony

Marketing Management: United States Edition

By Kotler, Philip T., Keller, Kevin Lane

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark

The PDMA Handbook of New Product Development

By Rosenau, Milton D., Griffin, Abbie, Castellion, George A., Anschuetz, Ned F.

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

By Outram, Chris

Managing Innovation, Design and Creativity, 2nd Edition

By von Stamm, Bettina

CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)

By Fill, Chris, Hughes, Graham

Professional Services Marketing (Professional Development S.)

By Morgan, Neil

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Corporate Religion

By Kunde, Jesper.

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Value-added Marketing: Marketing Management for Superior Results

By Torsten H. Nilson

Marketing Communications: Brands, Experiences and Participation

By Fill, Chris

Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

By Zachary, G. Pascal

Marketing Genius

By Peter Fisk

An Introduction to Marketing in Business

By Schaefer A

Managing Financial Services Marketing

By Marsh, John