books by subject
Marketing Management

Marketing Genius

Marketing Communications: Brands, Experiences and Participation

Managing Financial Services Marketing

Marketing Communications: A Brand Narrative Approach

Value-added Marketing: Marketing Management for Superior Results

Marketing Hospitality

Hotel and Food Service Marketing: A Managerial Approach

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Creative Arts Marketing

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

Marketing Planning: 2005-2006

Making The Most of Your Corporate Brand

Effective Management for Marketing: 2002-2003

Marketing Finance

Marketing Plans: How to Prepare Them, How to Use Them

Principles of Marketing European Edition

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Strategic Marketing Decisions: 2006-2007

Marketing Management 3rd edn

Services Marketing: Managing the Service Value Chain

Managing Marketing Performance: 2006-2007

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

Influencer Marketing

Watertight Marketing: Delivering Long-Term Sales Results

Getting More: How You Can Negotiate to Succeed in Work and Life

After the Trade is Made: Processing Securities Transactions

Principles and Practice of Marketing

Internet Marketing: a practical approach

Japanese Consumer Dynamics
