books by subject
Marketing Management
Marketing Communications: Frameworks, Theories and Applications
Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
New Techniques for Brand Management in the Healthcare Sector
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
International Marketing
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
Marketing Planning for the Pharmaceutical Industry
Purchasing Power
Foot on the Management Ladder
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
Marketing Planning
Marketing Judo: Building Your Business Using Brains Not Budget
"Harvard Business Review" on Customer Relationship Management
Do Something Different: Proven Marketing Techniques to Transform Your Business
essentials-of-marketing
Strategic Brand Management: United States Edition
Fashion Marketing
Marketing Tourism Products: Concepts, Issues, Cases
Spirituality and Corporate Social Responsibility: Interpenetrating Worlds
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Essentials of Marketing Management
Designing for the Circular Economy
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers
Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy
