books by subject
Marketing Management
Meeting Customer Needs (CMI Open Learning Programme)
Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan
Managing Innovation, Design and Creativity, 2nd Edition
Museum Marketing
Purchasing Power
Marketing Planning for the Pharmaceutical Industry
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
International Marketing
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
New Techniques for Brand Management in the Healthcare Sector
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Scoring Points: How Tesco Continues to Win Customer Loyalty
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...
Marketing Communications: Frameworks, Theories and Applications
Quality: Total Customer Service
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
A Marketing Action Plan for the Growing Business
Marketing Communications: Brands, Experiences and Participation
Professional Services Marketing (Professional Development S.)
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Corporate Religion
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
Marketing Genius
Hotel and Food Service Marketing: A Managerial Approach
Marketing Hospitality
Value-added Marketing: Marketing Management for Superior Results
