books by subject
Marketing Management
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
Be More Pirate: Or How to Take On the World and Win
Ethics in Marketing and Communications: Towards a Global Perspective
The Changing Nature of Doing Business in Transition Economies
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Regulating for Decent Work: New Directions in Labour Market Regulation
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Profitable Marketing Communications: A Guide to Marketing Return on Investment
Customer Equity Management
Marketing and the Bottom Line: Marketing and the Bottom Line
Tilt: Shifting Your Strategy from Products to Customers
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Communications: discovery, creation and conversations
Building Great Customer Experiences
Insanely Simple: The Obsession That Drives Apple's Success
Predictable Revenue
The Thank You Economy
Strategic Performance Management
