Marketing Management

Marketing Genius

By Peter Fisk

Marketing Communications: Brands, Experiences and Participation

By Fill, Chris

Managing Financial Services Marketing

By Marsh, John

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Value-added Marketing: Marketing Management for Superior Results

By Torsten H. Nilson

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

By Linden Brown, Malcolm McDonald

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Making The Most of Your Corporate Brand

By Nicholas. Ind

Effective Management for Marketing: 2002-2003

By Mike Worsam

Marketing Finance

By Keith Ward

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Principles of Marketing European Edition

By Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Influencer Marketing

By Duncan Brown, Nick Hayes

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

Internet Marketing: a practical approach

By Alan Charlesworth

Japanese Consumer Dynamics

By P. Haghirian

The Corporate Brand

By Nicholas Ind