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Marketing Management

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Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

Customer Relationship Marketing (Marketing in Action Series)

By Stone, Merlin, Woodcock, Neil, MACHTYNGER, Liz

Effective Management for Marketing (CIM Study Text)

By The CIM

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

By Cheverton, Peter

International Code of Marketing of Breast-milk Substitutes

By World Health Organization

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.

Principles and Practice of Marketing

By Jobber, David

Le Marketeur

By Michon

Business is Beautiful: The Hard Art of Standing Apart

By Jean-Baptiste Danet, Nick Liddell, Lynne Dobney, Dorothy MacKenzie

Business by Referral

By Misner, Ivan R.

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Fiona Gilmore

Understanding Business Marketing and Purchasing

By Ford, David, Ford, D.

Contemporary Services Marketing Management: A Reader

By Gabbott, Mark, Hogg, Gillian

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

CIM Coursebook: Managing Marketing

By Meek, Richard, Nicholson, Francis, Sherratt, Andrew

Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients

By Steven A. Harold

The 25 Sales Habits of Highly Successful Salespeople

By Schiffman, Stephan

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

By Vermeiren, Jan, Beaumont, Susanna

Account Planning in Salesforce

By Daly, Donal

Effective Management for Marketing 98/99 (CIM Student Workbook S.: Advanced Certificate)

By Hatton, Angela, Worsam, Mike

Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations): 51

By Rodolphe Durrand, Rodolphe Durrand, Nina Granqvist, Anna Tyllström

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By Pete Canalichio

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By Moore, Geoffrey A.

The Effective Use of Market Research: A Guide for Management

By Robin Birn

Customer Relationship Management

By Buttle, Francis, Maklan, Stan

First Time Sales Manager

By Thorn, Jeremy G.

Improve Your Profits: Satisfying Customers

By Sewell, Ronald, Lord Young

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew