books by subject
Marketing Management
Winning Sales and Marketing Tactics
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Global Marketing: International Edition
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
Business Research Methods
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Selling and Sales Management: Sixth edition
Selling: Principles,practice and Management
Total Relationship Marketing: Rethinking Marketing Management
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Brand Management: A Theoretical and Practical Approach
Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Experiential Marketing
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Retail Marketing Management
Reinventing the Brand
Marketing Management: A European Perspective
Services Marketing
Business-to-Business Marketing (SAGE Advanced Marketing Series)
Services Marketing (McGraw-Hill International Editions Series)
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS)
