books by subject
Marketing Management
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)
Up Close and Personal?: Customer Relationship Marketing at Work
Strategic Brand Management: A European Perspective
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Marketing Management: United States Edition
New Public Sector Marketing
Sales On A Beermat
Borderless World
Global Marketing
The Management and Marketing of Services (Contemporary Business S.)
Marketing in Travel and Tourism
Marketing (Macmillan Business Briefing)
Marketing Management
Dictionary of Marketing: Over 7,000 Terms Clearly Defined: Over 6,000 Terms Clearly Defined
Selling and Sales Management
The Principles of Islamic Marketing
Sustainable Marketing
Sustainability Marketing: A Global Perspective, 2nd Edition
Global Marketing Management
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Strategic Brand Management: A European Perspective
Marketing Planning for Services
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Marketing Management
Developing Children's Behaviour in the Classroom: A Practical Guide For Teachers And Students
The Brand Chartering Handbook: How Brand Organisations Learn Living Scripts (Economist Intelligence Unit Se)
Marketing 2e
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Strategic Market Management
