Marketing Management

Successful Marketing In A Week

By Davies, Barry, Eric

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

Marketing Express: Marketing 04.01 (Express Exec)

By Mariotti, John L.

Surpetition

By Edward, De Bono

Environmental Management in Organizations: The IEMA Handbook

By Brady, John

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Marketing Management: European Edition

By Kotler, Phil T., Keller, Kevin Lane, Goodman, Malcolm, Brady, Dr Mairead, Hansen, Mr Torben

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

By Moore, Geoffrey A., Mckenna, Regis A.

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Essential Managers: Marketing Effectively

By Ali, Moi, Hayward, Adele

Sales Management: International Edition

By Tanner, Jeff, Erffmeyer, Robert C.

Marketing Management & Strategy

By Doyle, MR Peter

Market Segmentation

By McDonald, M., Dunbar, Ian

Winning Sales and Marketing Tactics

By Winkler, John

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

SPIN®-Selling

By Rackham, Neil

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

Marketing and Selling Construction Services

By Smyth, Hedley

The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)

By Dibb, Sally, etc., Simkin, L.

Up Close and Personal?: Customer Relationship Marketing at Work

By Gamble, Paul R, Stone, Merlin, Woodcock, Neil, Foss, Bryan

Marketing Management: United States Edition

By Kotler, Philip T., Keller, Kevin Lane

Sales On A Beermat

By Southon & West