books by subject
Marketing Management
Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy
Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
SPIN®-Selling
Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
Marketing and Selling Construction Services
The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)
Up Close and Personal?: Customer Relationship Marketing at Work
Strategic Brand Management: A European Perspective
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Marketing Management: United States Edition
New Public Sector Marketing
Sales On A Beermat
Reinventing the Brand
International Marketing
Marketing Management for the Hospitality Industry: A Strategic Approach
Services Marketing Management Second Edition: A Strategic Perspective
Tourism and Hospitality Marketing: A Global Perspective
Marketing Strategy and Competitive Positioning
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Retail Marketing Management
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS)
Global Marketing
How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection (If You're So Brilliant)
Principles of Direct and Database Marketing
Experiential Marketing
Business-to-Business Marketing (SAGE Advanced Marketing Series)
