books by subject
Marketing Management
Marketing Management
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Marketing Planning for Services
Strategic Brand Management: A European Perspective
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Global Marketing Management
Sustainability Marketing: A Global Perspective, 2nd Edition
Sustainable Marketing
The Principles of Islamic Marketing
Selling and Sales Management
Dictionary of Marketing: Over 7,000 Terms Clearly Defined: Over 6,000 Terms Clearly Defined
Marketing Management
Marketing (Macmillan Business Briefing)
Marketing in Travel and Tourism
Reinventing the Brand
Marketing Management for the Hospitality Industry: A Strategic Approach
Services Marketing Management Second Edition: A Strategic Perspective
Tourism and Hospitality Marketing: A Global Perspective
Marketing Strategy and Competitive Positioning
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Retail Marketing Management
Services Marketing (McGraw-Hill International Editions Series)
Principles of Direct and Database Marketing
Experiential Marketing
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (BUSINESS BOOKS)
Services Marketing
Marketing Management: A European Perspective
