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Marketing Management

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Customer Relationship Marketing (Marketing in Action Series)

By Stone, Merlin, Woodcock, Neil, MACHTYNGER, Liz

Strategic Market Management: Global Perspectives

By McLoughlin, Damien, Aaker, David A.

RELATIONSHIP MARKETING MANAGEMENT

By Little, Edward

Sustainable Marketing

By Barry Emery

Sustainability Marketing: A Global Perspective, 2nd Edition

By Frank Belz, Ken Peattie

Global Marketing Management

By Lee, Kiefer, Carter, Steve

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

By Kapferer, Jean-Noel

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Marketing Planning for Services

By Payne, Adrian

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Klaus, Philipp

Marketing Management

By Dickson, Peter D.

Developing Children's Behaviour in the Classroom: A Practical Guide For Teachers And Students

By Burnard, Sonia

The Brand Chartering Handbook: How Brand Organisations Learn Living Scripts (Economist Intelligence Unit Se)

By Macrae, Chris

Marketing 2e

By Mercer, David

The Management and Marketing of Services (Contemporary Business S.)

By Cottam, Angela, Mudie, Peter

The Committed Enterprise: Making Vision, Values, and Branding Work

By Davidson, Hugh

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Business Marketing Management: B2B, International Edition

By Michael Hutt

Strategic Market Creation: A New Perspective on Marketing and Innovation Management

By Tollin, Karin

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Strategy and Competitive Positioning

By Graham Hooley, John Saunders, Nigel Piercy, Brigitte Nicoulaud

Strategic Market Management

By McLoughlin, Damien, Aaker, David A.

Marketing: A Global Perspective

By Verhage, Bronis

Marketing Strategy and Management

By Baker, Michael J.

Strategic Market Management

By Aaker, David A.

International Marketing Strategy (CIM Study Text)

By The CIM

Direct Marketing in Practice

By Housden, Matthew

Cases in Marketing Management

By Brennan, Ross