books by subject
Marketing Management
Market Segmentation: How to do it, how to Profit from it
The Ultimate Guide to Sport Event Management and Marketing
Corporate Social Responsibility: Readings and Cases in a Global Context
Marketing Management and Strategy
Global Marketing: Global Edition
Principles & Practice of Marketing
Global Marketing: Global Edition
Strategic Advertising Management
Sustainable Tourism
The Corporate Social Responsibility Reader
Heritage Marketing
Marketing and Managing Tourism Destinations
International Marketing
Marketing Management for the Hospitality Industry: A Strategic Approach
Services Marketing Management Second Edition: A Strategic Perspective
Tourism and Hospitality Marketing: A Global Perspective
Marketing Strategy and Competitive Positioning
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Retail Marketing Management
Reinventing the Brand
Marketing Management: A European Perspective
Services Marketing
Selling and Sales Management
All Consuming
Prologue to Population Geography (Foundations of Economic Geography)
Cases in Marketing Management
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
