books by subject
Marketing Management
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Total Relationship Marketing: Rethinking Marketing Management
Selling: Principles,practice and Management
Selling and Sales Management: Sixth edition
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Business Research Methods
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Global Marketing: International Edition
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Winning Sales and Marketing Tactics
Market Segmentation
Marketing Management & Strategy
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing and the Bottom Line: Marketing and the Bottom Line
