Marketing Management

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)

By Vorley, Bill, Fearne, Andrew, Ray, Derek

Teach Yourself Successful Key Account Management in a Week

By Stewart, Grant

Bold: How to be Brave in Business and Win

By Smith, Shaun, Milligan, Andy

HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

By Review, Harvard Business, Goleman, Daniel, Kim, W. Chan, Mauborgne, Renée A., Christensen, Clayton M.

Citizen Brands: Putting Society at the Heart of your Business

By Willmott, Michael

The Marketing Gurus: Lessons From the Best Marketing Books of All Time

By Murray, Chris

Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind

By Jan Hofmeyr, Butch Rice

CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)

By Housden, Matthew

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Principles of Retail Management

By Varley, Rosemary, Rafiq, Dr Mohammed

Brain Sell

By Buzan, Tony, Israel, Richard

Brilliant Selling: What the best salespeople know, do and say

By Cassell, Jeremy, Bird, Tom

Marketing Management: United States Edition

By Kotler, Philip T., Keller, Kevin Lane

Integrated Marketing Communications

By Yeshin, Tony

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Essential Managers: Marketing Effectively

By Ali, Moi, Hayward, Adele

Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It

By Perry, Donny

Product Leadership: Creating and Launching Superior New Products

By Cooper, Robert G.

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

By Moore, Geoffrey A., Mckenna, Regis A.

Marketing Management: European Edition

By Kotler, Phil T., Keller, Kevin Lane, Goodman, Malcolm, Brady, Dr Mairead, Hansen, Mr Torben

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Qualitative Consumer and Marketing Research

By Russell Belk, Eileen Fischer, Robert Kozinets, Fischer, Eileen, Kozinets, Robert V

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

By Review, Harvard Business, Porter, Michael E., Kaplan, Robert S., Kahneman, Daniel, Martin, Roger L.

The Evolutionary Leap to Flourishing Individuals and Organizations

By Center for Evolutionary Learning

Marketing For Dummies (UK Edition)

By Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)

By Christopher, Martin, Payne, Adrian, Ballantyne, David

Surpetition

By Edward, De Bono

Environmental Management in Organizations: The IEMA Handbook

By Brady, John