Marketing Management

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

Internet Marketing: a practical approach

By Alan Charlesworth

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

The Strategy of Distribution Management

By Martin Christopher

SPIN-Selling

By Neil Rackham

Darwinian Fitness in the Global Marketplace: Analysing the Competition

By P. Rajagopal

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

By John Desmond

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

By P. Kitchen

Internet Marketing and Big Data Exploitation

By I. Chaston

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Competitive Strategies: Managing the Present, Imagining the Future

By E. Valdani, A. Arbore

International Marketing in the Network Economy: A Knowledge-Based Approach

By F. Kohlbacher

Japanese Consumer Dynamics

By P. Haghirian

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

The Corporate Brand

By Nicholas Ind

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems

By H. Meyer-Ohle

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

The Nature of Marketing: Marketing to the Swarm as well as the Herd

By C. Brymer

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

By Tony Ellson

Marketing: A Resource Book

By Hutchings, Andy

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Be More Pirate: Or How to Take On the World and Win

By Sam Conniff Allende

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague