books by subject
Marketing Management

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

Influencer Marketing

Watertight Marketing: Delivering Long-Term Sales Results

Getting More: How You Can Negotiate to Succeed in Work and Life

After the Trade is Made: Processing Securities Transactions

Principles and Practice of Marketing

Internet Marketing: a practical approach

Creative Arts Marketing

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

The Strategy of Distribution Management

SPIN-Selling

Darwinian Fitness in the Global Marketplace: Analysing the Competition

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

Brand Resilience: Managing Risk and Recovery in a High-Speed World

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Internet Marketing and Big Data Exploitation

Online Video Revolution: How to Reinvent and Market Your Business Using Video

Competitive Strategies: Managing the Present, Imagining the Future

International Marketing in the Network Economy: A Knowledge-Based Approach

Japanese Consumer Dynamics

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

The Corporate Brand

Asian Brand Strategy: How Asia Builds Strong Brands

Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems

New Economy - New Competition: The Rise of the Consumer?

The Nature of Marketing: Marketing to the Swarm as well as the Herd

Strategic International Marketing: An Advanced Perspective

Retail Internationalization in China: Expansion of Foreign Retailers

Ethics in Marketing and Communications: Towards a Global Perspective
