books by subject
Marketing Management
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)
Brand Management: A Theoretical and Practical Approach
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Market Segmentation
Marketing Express: Marketing 04.01 (Express Exec)
Surpetition
Environmental Management in Organizations: The IEMA Handbook
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Qualitative Consumer and Marketing Research
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Marketing Management: European Edition
Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers
Product Leadership: Creating and Launching Superior New Products
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Essential Managers: Marketing Effectively
Sales Management: International Edition
Marketing Management & Strategy
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
Selling: Principles,practice and Management
Selling and Sales Management: Sixth edition
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Business Research Methods
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Global Marketing: International Edition
