Marketing Management

Essential Drucker (Classic Drucker Collection)

By Drucker, Peter

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Services Marketing

By William Chitty (, Murdoch University), Steven D'Alessandro (Professor, Professor, Charles Sturt University), David Gray (Adjunct Associate Professor, Adjunct Associate Professor, Andrew Hughes (Senior Lecturer, Senior Lecture...

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

The Laws of Choice

By Eric Marder

A. to Z. of Sales Management

By John Fenton

Secrets of Effective Direct Mail

By John Fraser-Robinson

Innovation Management and New Product Development

By Paul Trott

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Modern Marketing Communications

By Frank Jefkins

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Screw Business As Usual :

By Richard Branson

Marketing Plan in Colour

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Entrepreneurial Marketing: An Effectual Approach

By Edwin J. Nijssen

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

By Vijay Mahajan

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

INTRODUCTION TO MARKETING

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing

By Paul Reynolds, Geoff Lancaste

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

Analysis for Strategic Market Decisions

By George S. Day

Graft: How to Smash Life

By Tom Skinner

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls