books by subject
Marketing Management
The Key Account Manager's Pocketbook
Selling 101
Fight the Fear: How to beat your negative mindset and win in life
Making Workshops Work: Ensure Your Workshops Create High-octane Interaction
The Handbook of Global Outsourcing and Offshoring
Marketing Management: Asian Perspectives
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Fashion Marketing: Contemporary Issues
Successful Sales Management
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
marketing
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Tilt: Shifting Your Strategy from Products to Customers
Marketing and the Bottom Line: Marketing and the Bottom Line
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Communications: Offline and Online Integration, Engagement and Analytics
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
Be More Pirate: Or How to Take On the World and Win
Ethics in Marketing and Communications: Towards a Global Perspective
The Changing Nature of Doing Business in Transition Economies
Retail Internationalization in China: Expansion of Foreign Retailers
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Regulating for Decent Work: New Directions in Labour Market Regulation
Marketing Competences and Strategic Flexibility in China
