Marketing Management

Brand Storming: Managing Brands in the Era of Complexity

By M. Fioroni, G. Titterton

Applying Qualitative Methods to Marketing Management Research

By R. Buber, J. Gadner, L. Richards

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies

By Rob van Tulder (Erasmus University, The Netherlands), Rob Tilburg, Mara Francken, Andrea Rosa (Rotterdam School of Management, Erasmus University

Regulating for Decent Work: New Directions in Labour Market Regulation

By S. Lee, D. McCann

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Profitable Marketing Communications: A Guide to Marketing Return on Investment

By Antony Young, Lucy Aitken

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Marketing: A Resource Book

By Hutchings, Andy

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Managing the Internal Market

By Ian Tilley

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success

By James Caan

Principles and Practice of Marketing

By David Jobber

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Building Great Customer Experiences

By Colin Shaw, John Ivens

Insanely Simple: The Obsession That Drives Apple's Success

By Ken Segall

Predictable Revenue

By Aaron Ross, Marylou Tyler

The Thank You Economy

By Vaynerchuk, Gary

Marketing Communications: discovery, creation and conversations

By Chris Fill, Sarah Turnbull

Brilliant Selling

By Tom Bird, Jeremy Cassell

Strategic Performance Management

By Bernard Marr, Dina Gray

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

By Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Smith, Alan, Papadakos, Trish

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Marketing Communications: engagement, strategies and practice

By Chris Fill

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

Successful Sales Management

By Stewart Grant