books by subject
Marketing Management
International Code of Marketing of Breast-milk Substitutes
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Effective Management for Marketing (CIM Study Text)
Customer Relationship Marketing (Marketing in Action Series)
Strategic Market Management: Global Perspectives
Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))
Business Marketing Management: B2B, International Edition
Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Strategic Marketing: In the Customer Driven Organization
Marketing Strategy and Competitive Positioning
Strategic Market Management
Marketing: A Global Perspective
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Marketing Communications
International Marketing and Export Management
Marketing Strategy and Management
Direct Marketing in Practice
International Marketing Strategy (CIM Study Text)
Strategic Market Management
RELATIONSHIP MARKETING MANAGEMENT
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
The Committed Enterprise: Making Vision, Values, and Branding Work
The Management and Marketing of Services (Contemporary Business S.)
Marketing 2e
The Brand Chartering Handbook: How Brand Organisations Learn Living Scripts (Economist Intelligence Unit Se)
Developing Children's Behaviour in the Classroom: A Practical Guide For Teachers And Students
Marketing Management
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
