books by subject
Marketing Management
Tilt: Shifting Your Strategy from Products to Customers
Marketing Metrics: 50+ Metrics Every Executive Should Master
marketing
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
Successful Sales Management
Fashion Marketing: Contemporary Issues
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Marketing Management: Asian Perspectives
The Handbook of Global Outsourcing and Offshoring
Making Workshops Work: Ensure Your Workshops Create High-octane Interaction
Fight the Fear: How to beat your negative mindset and win in life
Selling 101
The Key Account Manager's Pocketbook
Business Market Management: Understanding, Creating and Delivering Value: International Edition
Handbook of Key Customer Relationship Management
Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets
Marketing Strategy: A Decision-Focused Approach
Online Video Revolution: How to Reinvent and Market Your Business Using Video
The Nature of Marketing: Marketing to the Swarm as well as the Herd
New Economy - New Competition: The Rise of the Consumer?
Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems
Asian Brand Strategy: How Asia Builds Strong Brands
The Corporate Brand
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Japanese Consumer Dynamics
International Marketing in the Network Economy: A Knowledge-Based Approach
Competitive Strategies: Managing the Present, Imagining the Future
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)
SPIN-Selling
