books by subject
Marketing Management
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Applying Qualitative Methods to Marketing Management Research
Marketing Competences and Strategic Flexibility in China
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Business Market Management: Understanding, Creating and Delivering Value: International Edition
The Business Marketing Course: Managing in Complex Networks
Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success
Principles and Practice of Marketing
Little Red Book of Selling: 12.5 Principles of Sales Greatness
The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
Building Great Customer Experiences
Insanely Simple: The Obsession That Drives Apple's Success
Predictable Revenue
The Thank You Economy
Marketing Communications: discovery, creation and conversations
Brilliant Selling
Strategic Performance Management
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Understanding Management: Social Science Foundations: The Social Science Foundations
Marketing Communications: engagement, strategies and practice
Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)
Marketing Strategy: A Decision-Focused Approach
Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets
Handbook of Key Customer Relationship Management
marketing
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Tilt: Shifting Your Strategy from Products to Customers
