Marketing Management

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Influencer Marketing

By Duncan Brown, Nick Hayes

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Handbook of Key Customer Relationship Management

By Ken Burnett

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Selling 101

By Michael T. McGaulley

Fight the Fear: How to beat your negative mindset and win in life

By Mandie Holgate

Making Workshops Work: Ensure Your Workshops Create High-octane Interaction

By Rob Yeung

The Handbook of Global Outsourcing and Offshoring

By Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks

Marketing Management: Asian Perspectives

By Kotler

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Successful Sales Management

By Stewart Grant

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

marketing

By armstrong-gary

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Customer Equity Management

By Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Profitable Marketing Communications: A Guide to Marketing Return on Investment

By Antony Young, Lucy Aitken

Ethics in Marketing and Communications: Towards a Global Perspective

By M. McKinley

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

Be More Pirate: Or How to Take On the World and Win

By Sam Conniff Allende