Marketing Management

Regulating for Decent Work: New Directions in Labour Market Regulation

By S. Lee, D. McCann

Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies

By Rob van Tulder (Erasmus University, The Netherlands), Rob Tilburg, Mara Francken, Andrea Rosa (Rotterdam School of Management, Erasmus University

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Applying Qualitative Methods to Marketing Management Research

By R. Buber, J. Gadner, L. Richards

Brand Storming: Managing Brands in the Era of Complexity

By M. Fioroni, G. Titterton

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

By T. Moilanen, S. Rainisto

Simply Seven: Seven Ways to Create a Sustainable Internet Business

By E. Schlie, J. Rheinboldt, N. Waesche

Winning At Innovation: The A-to-F Model

By Philip Kotler, Kenneth A. Loparo

International Place Branding Yearbook 2011: Managing Reputational Risk

By Frank M. Go, Robert Govers

Retail Internationalization in China: Expansion of Foreign Retailers

By L. Qixun Siebers

The Changing Nature of Doing Business in Transition Economies

By M. Marinov, S. Marinova

Ethics in Marketing and Communications: Towards a Global Perspective

By M. McKinley

Be More Pirate: Or How to Take On the World and Win

By Sam Conniff Allende

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

Market Research in Practice: An Introduction to Gaining Greater Market Insight

By Paul Hague

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

A Marketing Action Plan for the Growing Business

By Shailendra Vyakarnam, John Leppard

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

By Philip Holden, Nick Wilde

Quality: Total Customer Service

By Lynda King Taylor

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...

By David Bain, Kevin Gibbons

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

New Techniques for Brand Management in the Healthcare Sector

By Ana Pinto Borges, Paula Rodrigues

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

By Rebecca Lieb, Jaimy Szymanski

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

By Jeffrey Gitomer

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne