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Marketing Management

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Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time

By Belzer, Frank

Consultative Selling for Professional Services: The Essential Sales Manual for Consultants and Other Trusted Advisers

By White, Richard, Boles, Jean

Marketing Moves: A New Approach to Profits, Growth, and Renewal

By Kotler, Philip, Jain, Dipak C., Maesincee, Suvit

Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles

By Joseph H. Ellis

Hooked: How to Build Habit-Forming Products

By Eyal, Nir

The 25 Sales Habits of Highly Successful Salespeople

By Schiffman, Stephan

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

By Vermeiren, Jan, Beaumont, Susanna

Account Planning in Salesforce

By Daly, Donal

Effective Management for Marketing 98/99 (CIM Student Workbook S.: Advanced Certificate)

By Hatton, Angela, Worsam, Mike

Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations): 51

By Rodolphe Durrand, Rodolphe Durrand, Nina Granqvist, Anna Tyllström

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By Pete Canalichio

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By Moore, Geoffrey A.

Marketing Your Complementary Therapy Practice: 101 Tried and Tested Ways to Attract and Retain Clients

By Steven A. Harold

The Grid: The Decision-making Tool for Every Business (Including Yours)

By Watkinson, Matt

Doing Business in Emerging Markets

By S Cavusgil, Pervez Ghauri, Ayse Akcal, Ghauri, Pervez N., Akcal, Ayse A

The Effective Use of Market Research: A Guide for Management

By Robin Birn

Improve Your Profits: Satisfying Customers

By Sewell, Ronald, Lord Young

First Time Sales Manager

By Thorn, Jeremy G.

Customer Relationship Management

By Buttle, Francis, Maklan, Stan

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

CIM Coursebook: Managing Marketing

By Meek, Richard, Nicholson, Francis, Sherratt, Andrew

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

Contemporary Services Marketing Management: A Reader

By Gabbott, Mark, Hogg, Gillian

Understanding Business Marketing and Purchasing

By Ford, David, Ford, D.

Brand Warriors: Corporate Leaders Share Their Winning Strategies

By Fiona Gilmore

Business by Referral

By Misner, Ivan R.

Business is Beautiful: The Hard Art of Standing Apart

By Jean-Baptiste Danet, Nick Liddell, Lynne Dobney, Dorothy MacKenzie

Le Marketeur

By Michon

Principles and Practice of Marketing

By Jobber, David

Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

By Kumar, V.