books by subject
Marketing Management
The Experience Economy, Updated Edition
Marketing Management, An Asian Perspective
Marketing Communications: Brands, Experiences and Participation
New Techniques for Brand Management in the Healthcare Sector
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Scoring Points: How Tesco Continues to Win Customer Loyalty
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...
Marketing Communications: Frameworks, Theories and Applications
Quality: Total Customer Service
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
A Marketing Action Plan for the Growing Business
Museum Marketing
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Hotel and Food Service Marketing: A Managerial Approach
Marketing Hospitality
Value-added Marketing: Marketing Management for Superior Results
Marketing Communications: A Brand Narrative Approach
Managing Financial Services Marketing
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Marketing Management: An Overview
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Sex Money Kiss
An Introduction to Marketing in Business
The PDMA Handbook of New Product Development
Meeting Customer Needs (CMI Open Learning Programme)
Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan
Managing Innovation, Design and Creativity, 2nd Edition
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
