books by subject
Marketing Management
Brand Storming: Managing Brands in the Era of Complexity
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Winning At Innovation: The A-to-F Model
International Place Branding Yearbook 2011: Managing Reputational Risk
Retail Internationalization in China: Expansion of Foreign Retailers
The Changing Nature of Doing Business in Transition Economies
Ethics in Marketing and Communications: Towards a Global Perspective
Be More Pirate: Or How to Take On the World and Win
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Raving Fans : A Revolutionary Approach to Customer Service
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Museum Marketing
A Marketing Action Plan for the Growing Business
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
Quality: Total Customer Service
Marketing Communications: Frameworks, Theories and Applications
Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Scoring Points: How Tesco Continues to Win Customer Loyalty
Foot on the Management Ladder
Marketing Planning for the Pharmaceutical Industry
Purchasing Power
