Marketing Management

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Internet Marketing: a practical approach

By Alan Charlesworth

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Influencer Marketing

By Duncan Brown, Nick Hayes

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Principles of Marketing European Edition

By Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing Finance

By Keith Ward

Effective Management for Marketing: 2002-2003

By Mike Worsam

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Designing for the Circular Economy

By Martin Charter

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

INTRODUCTION TO MARKETING

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian