Marketing Management

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

essentials-of-marketing

By blythe-jim

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Spirituality and Corporate Social Responsibility: Interpenetrating Worlds

By David Bubna-Litic

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

By Sarah Lewis, Jonathan Passmore, Stefan Cantore

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy

By Geoff Lancaster

Designing for the Circular Economy

By Martin Charter

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

By Geoffrey A. Moore

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Innovation Management and New Product Development

By Paul Trott

Modern Marketing Communications

By Frank Jefkins

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Secrets of Effective Direct Mail

By John Fraser-Robinson