books by subject
Marketing Management
Regulating for Decent Work: New Directions in Labour Market Regulation
Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies
Marketing Competences and Strategic Flexibility in China
Applying Qualitative Methods to Marketing Management Research
Brand Storming: Managing Brands in the Era of Complexity
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Winning At Innovation: The A-to-F Model
International Place Branding Yearbook 2011: Managing Reputational Risk
Retail Internationalization in China: Expansion of Foreign Retailers
The Changing Nature of Doing Business in Transition Economies
Ethics in Marketing and Communications: Towards a Global Perspective
Be More Pirate: Or How to Take On the World and Win
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Raving Fans : A Revolutionary Approach to Customer Service
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Foot on the Management Ladder
Purchasing Power
Marketing Planning for the Pharmaceutical Industry
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
International Marketing
CIM Coursebook 08/09 Marketing Research and Information (Official CIM Coursebook)
Principles of Retail Management
