Marketing Management

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Influencer Marketing

By Duncan Brown, Nick Hayes

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Principles of Marketing European Edition

By Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing Finance

By Keith Ward

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

By Dan Olsen

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

INTRODUCTION TO MARKETING

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Marketing

By Paul Reynolds, Geoff Lancaste

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Family Fan Club

By Ure, Jean, Jean Ure