books by subject
Marketing Management
Marketing Strategy Masterclass
Setting the PACE in Product Development
Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)
Brand Management: A Theoretical and Practical Approach
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Total Relationship Marketing: Rethinking Marketing Management
Selling: Principles,practice and Management
Selling and Sales Management: Sixth edition
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Business Research Methods
Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It′s Everyone′s Business
Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Sales Growth, Second Edition: Five Proven Strategies from the World's Sales Leaders
Global Marketing: International Edition
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Winning Sales and Marketing Tactics
Market Segmentation
Marketing Management & Strategy
Sales Management: International Edition
Essential Managers: Marketing Effectively
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It
Product Leadership: Creating and Launching Superior New Products
Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers
