books by subject
Marketing Management
Marketing Management: An Overview
The Business Student's Guide to Sustainable Management: Principles and Practice (The Principles for Responsible Management Education Series)
Sex Money Kiss
An Introduction to Marketing in Business
The PDMA Handbook of New Product Development
Meeting Customer Needs (CMI Open Learning Programme)
Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan
Managing Innovation, Design and Creativity, 2nd Edition
CIM Coursebook 08/09 Marketing Communications (Official CIM Coursebook)
Professional Services Marketing (Professional Development S.)
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Corporate Religion
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Show-Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
Marketing Genius
Marketing Communications: Brands, Experiences and Participation
Managing Financial Services Marketing
Marketing Communications: A Brand Narrative Approach
Value-added Marketing: Marketing Management for Superior Results
Marketing Hospitality
Hotel and Food Service Marketing: A Managerial Approach
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Museum Marketing
A Marketing Action Plan for the Growing Business
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
Quality: Total Customer Service
Marketing Communications: Frameworks, Theories and Applications
Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost You...
