Marketing Management

The Strategy of Distribution Management

By Martin Christopher

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Internet Marketing: a practical approach

By Alan Charlesworth

Principles and Practice of Marketing

By David Jobber, Fiona Ellis-Chadwick

After the Trade is Made: Processing Securities Transactions

By David M. Weiss

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Influencer Marketing

By Duncan Brown, Nick Hayes

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Principles of Marketing European Edition

By Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing Finance

By Keith Ward

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

essentials-of-marketing

By blythe-jim

Strategic Brand Management: United States Edition

By Kevin Lane Keller