books by author
Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Ré-inventer les marques: La fin des marques telles que nous les connaissons

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Reinventing the Brand

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
