books by author
Kapferer
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Ré-inventer les marques: La fin des marques telles que nous les connaissons
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Reinventing the Brand
