books by subject
Market Research
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
The Elgar Companion to Consumer Research and Economic Psychology
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing Research: Methodological Foundations
Essentials of Marketing Research
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Research: An Applied Orientation: Global Edition
Marketing Research: Measurement, Method and Application
Strategic Industrial Marketing
Consumer Behaviour
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
Essentials of Marketing Research
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Consumer Behavior: Global Edition
Made to Stick: Why some ideas take hold and others come unstuck
Studying Audiences: The Shock of the Real
