books by subject
Market Research
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Online Video Revolution: How to Reinvent and Market Your Business Using Video
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Consumer Brand Relationships: Meaning, Measuring, Managing
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
The Early Computer Industry: Limitations of Scale and Scope
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
What Chinese Want: Culture, Communism, and China's Modern Consumer
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Darwinian Fitness in the Global Marketplace: Analysing the Competition
Interviewing
Sampling and Statistics
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Influencer Marketing
Buyology: How Everything We Believe About Why We Buy is Wrong
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
The Essentials of Marketing Research
Scoring Points: How Tesco Continues to Win Customer Loyalty
Marketing Research and Information: 2005-2006
Marketing Judo: Building Your Business Using Brains Not Budget
Marketing Research: An Applied Approach, Updated Second Edition
The Active Consumer: Novelty and Surprise in Consumer Choice
The Production of Knowledge: The Challenge of Social Science Research
Market Research in Travel and Tourism
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Designing for the Circular Economy
Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60%
Qualitative Research from Start to Finish, First Edition
New Developments and Approaches in Consumer Behaviour Research
