books by subject
Market Research
Japanese Consumer Dynamics
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Online Video Revolution: How to Reinvent and Market Your Business Using Video
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Consumer Brand Relationships: Meaning, Measuring, Managing
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
The Early Computer Industry: Limitations of Scale and Scope
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
What Chinese Want: Culture, Communism, and China's Modern Consumer
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
