books by subject
Market Research
Marketing Innovations for Sustainable Destinations
Hooked: How to Build Habit-Forming Products
Marketing Research Essentials
Qualitative Online Interviews: Strategies, Design, and Skills
In Data We Trust: How Customer Data is Revolutionising Our Economy
The Marketing Research Process
Research for Marketing
Marketing Research in Action
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Non-Obvious 2018 Edition: How To Predict Trends And Win The Future: 5 (Non-Obvious Trends, 5)
The Myth of Excellence
Product Management For Dummies
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Lovability: How to Build a Business That People Love and Be Happy Doing It
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Decoded: The Science Behind Why We Buy
Uncommon Practice: People Who Deliver a Great Brand Experience
Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)
Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)
Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)
Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)
Creating Shared Value – Concepts, Experience, Criticism: 52 (Ethical Economy, 52)
Creating New Markets in the Digital Economy: Value And Worth
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)
The Practice of Market and Social Research: An Introduction
