books by subject
Market Research
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Marketing Research
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Treasure Hunt: Shopping Habits of the New Global Consumer
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)
Market Research in Practice: An Introduction to Gaining Greater Market Insight
Marketing Planning & Strategy: A Practical Introduction
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
Billions: Selling to the New Chinese Consumer
The Business of Space: The Next Frontier of International Competition
Marketing Research: Measurement, Method and Application
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Studying Audiences: The Shock of the Real
Made to Stick: Why some ideas take hold and others come unstuck
Consumer Behavior: Global Edition
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Essentials of Marketing Research
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
Consumer Behaviour
Strategic Industrial Marketing
Marketing Research: Methodological Foundations
Negotiating Strategically: One Versus All
Applying Qualitative Methods to Marketing Management Research
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing Metrics: 50+ Metrics Every Executive Should Master
