books by subject
Market Research
What Chinese Want: Culture, Communism, and China's Modern Consumer
Marketing Research: Measurement, Method and Application
Strategic Industrial Marketing
Consumer Behaviour
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
Essentials of Marketing Research
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Consumer Behavior: Global Edition
Made to Stick: Why some ideas take hold and others come unstuck
Studying Audiences: The Shock of the Real
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Sources of Non-official UK Statistics
Strategic International Marketing: An Advanced Perspective
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Japanese Consumer Dynamics
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Online Video Revolution: How to Reinvent and Market Your Business Using Video
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Consumer Brand Relationships: Meaning, Measuring, Managing
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
The Early Computer Industry: Limitations of Scale and Scope
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Marketing Judo: Building Your Business Using Brains Not Budget
Marketing Research: An Applied Approach, Updated Second Edition
The Active Consumer: Novelty and Surprise in Consumer Choice
The Production of Knowledge: The Challenge of Social Science Research
Market Research in Travel and Tourism
