Market Research

Marketing Research: Methodological Foundations

By Gilbert A. Churchill, Jr.

Essentials of Marketing Research

By V. Kumar, David A. Aaker, George S. Day

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Research: An Applied Orientation: Global Edition

By Naresh K. Malhotra, SPSS SPSS

Marketing Research: Measurement, Method and Application

By Raymond Kent

Strategic Industrial Marketing

By Peter M. Chisnall

Consumer Behaviour

By Jim Blythe

The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan

By Mullins, John

Essentials of Marketing Research

By Proctor, Tony

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

By Philip Graves

Consumer Behavior: Global Edition

By Leon Schiffman, Leslie Kanuk

Made to Stick: Why some ideas take hold and others come unstuck

By Heath, Chip, Heath, Dan

Studying Audiences: The Shock of the Real

By Virginia Nightingale

Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience

By Pamela N. Danziger

Sources of Non-official UK Statistics

By D. Mort, Leona Siddall, Wendy Wilkins

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

By A. Cox, C. Lonsdale, J. Sanderson, G. Watson

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

Japanese Consumer Dynamics

By P. Haghirian

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

By . Rajagopal

Marketing Research and Information: 2005-2006

By Matthew Housden

Influencer Marketing

By Duncan Brown, Nick Hayes

Buyology: How Everything We Believe About Why We Buy is Wrong

By Lindstrom, Martin

Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

By Alvin C Burns, Ronald F. Bush

The Essentials of Marketing Research

By Lawrence Silver (Southeastern Oklahoma State University, USA), Robert E. Stevens (Southeastern Oklahoma State University, Bruce Wrenn (Andrews University, David L. Loudon (Samford University

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Marketing Research: An Applied Approach, Updated Second Edition

By David F. Birks, Naresh Malhotra

The Production of Knowledge: The Challenge of Social Science Research

By Starbuck, William H.

The Active Consumer: Novelty and Surprise in Consumer Choice

By Marina Bianchi