books by subject
Market Research
The Myth of Excellence
Non-Obvious 2018 Edition: How To Predict Trends And Win The Future: 5 (Non-Obvious Trends, 5)
Sampling and Statistics
Essentials of Marketing Research
Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
Consumer Behavior: Global Edition
Made to Stick: Why some ideas take hold and others come unstuck
Studying Audiences: The Shock of the Real
Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience
Sources of Non-official UK Statistics
Strategic International Marketing: An Advanced Perspective
Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Japanese Consumer Dynamics
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
Online Video Revolution: How to Reinvent and Market Your Business Using Video
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Consumer Brand Relationships: Meaning, Measuring, Managing
Africans Investing in Africa: Understanding Business and Trade, Sector by Sector
The Early Computer Industry: Limitations of Scale and Scope
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
What Chinese Want: Culture, Communism, and China's Modern Consumer
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Darwinian Fitness in the Global Marketplace: Analysing the Competition
Interviewing
Designing for the Circular Economy
Qualitative Research from Start to Finish, First Edition
Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60%
New Developments and Approaches in Consumer Behaviour Research
