books by subject
Market Research
Do-It-Yourself Marketing Research
Consumer Behavior: Science and Practice, International Edition
Consumer Behavior
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
The Future of Competition: Co-Creating Unique Value With Customers
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
Why We Buy: The Science of Shopping
The Production of Knowledge: The Challenge of Social Science Research
Business to Business Marketing: Relationships, networks and strategies
Another Us: An uplifting, emotional story of love and family
Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
This is Marketing: You Can't Be Seen Until You Learn To See
Consuming Kids: The Hostile Takeover of Childhood
New Developments and Approaches in Consumer Behaviour Research
Qualitative Research from Start to Finish, First Edition
Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60%
Designing for the Circular Economy
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Market Research in Travel and Tourism
The Essentials of Marketing Research
Sampling and Statistics
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
Influencer Marketing
Buyology: How Everything We Believe About Why We Buy is Wrong
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
Marketing Judo: Building Your Business Using Brains Not Budget
The Active Consumer: Novelty and Surprise in Consumer Choice
