books by subject
Market Research
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Product Management For Dummies
The Myth of Excellence
Non-Obvious 2018 Edition: How To Predict Trends And Win The Future: 5 (Non-Obvious Trends, 5)
Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Marketing Research in Action
Research for Marketing
The Marketing Research Process
In Data We Trust: How Customer Data is Revolutionising Our Economy
Qualitative Online Interviews: Strategies, Design, and Skills
Marketing Research Essentials
Hooked: How to Build Habit-Forming Products
Marketing Innovations for Sustainable Destinations
Do-It-Yourself Marketing Research
Consumer Behavior: Science and Practice, International Edition
Consumer Behavior
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
The Future of Competition: Co-Creating Unique Value With Customers
Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
Why We Buy: The Science of Shopping
The Art of Choosing
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Marketing Research
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Decent Exposure: How to Manage Your Own Publicity and Get it Right
