books by subject
Market Research
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)
Key Demographics in Retirement Risk Management
The Practice of Market and Social Research: An Introduction
Made for China: Success Strategies From China’s Business Icons
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)
Popcorn Report
Market Segmentation
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Global Cmo
Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)
Communicating out of a Crisis (MacMillan Business)
The Tipping Point: How Little Things Can Make a Big Difference
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Qualitative Consumer and Marketing Research
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)
Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: United States Edition
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services (Technology, Work and Globalization)
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Collaboration in Outsourcing: A Journey to Quality (Technology, Work and Globalization)
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind
Trend-Driven Innovation: Beat Accelerating Customer Expectations
