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Van Den Bergh

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Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri