Belch, George E., Belch, Michael A.
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 1st September 2000
- Publisher
- McGraw-Hill Inc.,US
- ISBN-10
- 0072314451
- ISBN-13
- 9780072314458
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