books by collection
University - Business & Economics
Service Breakthroughs: Changing the Rules of the Game
On Planning for Quality
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
The New Rules: How to Succeed in Today's Post-corporate World
The Armchair Economist: Economics and Everyday Life
Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace
The Leadership Factor
Force For Change: How Leadership Differs from Management
Corporate Culture and Performance
The Connected Corporation: How Leading Companies Win Through Customer-Supplier Alliances
Marketing Imagination, New, Expanded Edition
Competitive Advantage
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Cases in Competitive Strategy
Creating Shareholder Value: The New Standard for Business Performance
Diversification Through Acquisition
Management of the Multinational
Rethinking Business-to-business Marketing
Japanese Manufacturing Techniques
World Class Manufacturing
Information Payoff: Transformation of Work in the Electronic Age
Delivering Quality Service
Introduction to Econometrics
Research Methodology for Economists: Philosophy and Practice
Managerial Cost Accounting
The Capital Budgeting Decision: Economic Analysis of Investment Projects
Consumer Behaviour
Management Information Systems and Organizational Behaviour
Ending Hunger: An Idea Whose Time Has Come
