books by collection

University - Business & Economics

Filter by available

Services Marketing: United States Edition

By Christopher H. Lovelock, Jochen Wirtz

Services Marketing

By Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

International Hospitality Management

By Alan Clarke (University of Pannonia, Hungary), Wei Chen (University of Minnesota, Minneapolis, USA)

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Introduction to Tourism: Dimensions and Issues

By C. Michael Hall

TOURISM BRIDGES ACROSS CONTINENTS

By Pearce

The Australian Travel Agency: An Introductory Text: Australian Edition

By Rob Harris, Joy Howard

Marketing Leadership in Hospitality: Foundations and Practices

By Robert C. Lewis, R.E. Chambers

Hotel and Food Service Marketing: A Managerial Approach

By Francis Buttle

Key Concepts in Hospitality Management

By Roy C Wood

The Economics of Travel and Tourism

By Adrian Bull

Tourism Marketing: A Collaborative Approach

By Alan Fyall, Brian Garrod

Kleppner's Advertising Procedure: United States Edition

By W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

The One-to-one Future: Building Business Relationships One Customer at a Time

By Don Peppers, Martha Rogers, Ph.D

Services Marketing: Integrating Customer Focus Across the Firm

By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Marketing: A Brief Introduction

By David Stokes, Wendy Lomax

The Service Edge: Inside 101 Companies That Profit from Customer Care

Safeguards in the School Laboratory

By Association for Science Education

Introduction to Econometrics

By Christopher Dougherty

Local Money: How to Make it Happen in Your Community

By Peter North

Top Tips For Girls

By Kate Reardon

The Performance Management Handbook

By Mike Walters

Principles Of Marketing

By Philip Kotler, Gary Armstrong

The Making of a Manager: How to Launch Your Management Career on the Fast Track!

By Donald A. Wellman

Positivity: Groundbreaking Research To Release Your Inner Optimist And Thrive

By Fredrickson, Barbara

How to Pay Less for Just About Anything: The Insider Knowledge You Need to Make Your Money Go Further

By Reader's Digest

The Globalization Paradox: Why Global Markets, States, and Democracy Can't Coexist

By Rodrik, Dani, Dani Rodrik (Rafiq Hariri Professor of International Political Economy, John F. Kennedy School of Government, Harvard University, USA)

The Globalization of Inequality

By Francois Bourguignon, Thomas Scott-Railton

The Moral Economy and Popular Protest: Crowds, Conflict and Authority

By Andrew Charlesworth, Adrian Randall