University - Business & Economics

Essentials of Services Marketing

By Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Services Marketing: A Managerial Approach

By J.R. McColl-Kennedy

The Soul Millionaire: True Wealth is Within Your Reach

By Scarlett, David J, Jenkins, Debbie

The Five Senses: How to Improve Taste, Smell, Touch, Sight and Hearing

By Jan de Vries

The Way of the Peaceful Warrior: A Book That Changes Lives

By Dan Millman

Visual Economics

By John Garrett

Chaos Monkeys: Inside the Silicon Valley Money Machine

By Antonio Garcia Martinez

Dial M for Murdoch: News Corporation and the Corruption of Britain

By Martin Hickman, Tom Watson

Pocket World In Figures 2001

By The Economist

Do You Sincerely Want to be Rich?: Bernard Cornfeld and International Overseas Services

By Charles Raw, etc.

A Marketing Action Plan for the Growing Business

By Shailendra Vyakarnam, John Leppard

Stagecoach: A Classic Rags to Riches Tale from the Frontiers of Capitalism

By Christian Wolmar

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

By Philip Holden, Nick Wilde

Massey Ferguson Tractors

By Michael Williams

The 7 Habits of Highly Effective People

By Stephen R. Covey

European Business Policy: Integrative Cases

By Terry Garrison

Super Coaching

By Graham Alexander, Ben Renshaw

Fundamental Economics

By Neil Fuller

INTERNATIONAL ECONOMICS (7P)

By Miltiades Chacholiades

Control and Audit in Management Accounting

By Jeff Coates, Colin Rickwood, Ray Stacey (all of the Aston Business School)

International Marketing: A Global Perspective

By Lee Dahringer, Hans Muhlbacher

Finance and the Firm

By Edward W. Davis, John Pointon

Introduction to Econometrics: International Edition

By James H. Stock, Mark W. Watson

Building the Flexible Firm: How to Remain Competitive

By Henk W. Volberda (Professor of Strategic Management, Professor of Strategic Management, Rotterdam School of Management)

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

By Erich Joachimsthaler

Economic Approaches To Organizations

By Sytse Douma, Hein Schreuder

The Strategy Reader

By Susan Segal-Horn

Strategy Synthesis: Blending Conflicting Perspectives to Create Competitive Advantage

By Ron Meyer, Bob De Wit

Rethinking Strategy

By Henk W. Volberda, Tom Elfring