By Stephen S. Kaagan
By Covey, Stephen R.
By Cole, G. A.
By Aaker, David A.
By Christopher, Martin, Payne, Adrian, Ballantyne, David
By Eberhart, Frank
By Rugman, Prof Alan M., Hodgetts, Richard M.
By Haig, Matt
By Grönroos, Christian
By Barney, Jay B., Hesterly, William S.
By Zeithaml, Valarie, Bitner, Mary Jo
By Ross Brennan, Louise Canning, Raymond McDowell
By Zeithaml, Valarie A., Bitner, Mary Jo
By Cron, William L., DeCarlo, Thomas E.
By Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P.
By Sandıkcı, Özlem, Rice, Gillian
By Friga Ph.D., Paul N.
By Collins, David
By CITB
By Palmer, Ian, Hardy, Cynthia
By Schultz, Majken
By Buchanan, David, Badham, Richard
By Boje, David M
By Stewart Clegg, Cynthia Hardy, Clegg, Stewart R
By Peter Homa
By Muggeridge, Malcolm
By Bulkin, Bernie
By Sekers, David
By Lynn, Adele B.
By Woodcock, Mike, Francis, Dave