Business Management

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Kapferer, Jean-Noel

Business and the Beautiful Game: How You Can Apply the Skills and Passion of Football to be a Winner in Business

By Theobald, Theo, Cooper, Cary

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

By Du Plessis, Erik

Effective Writing Skills for Public Relations (PR in Practice)

By John Foster

Management Stripped Bare: What They Don't Teach You at Business School

By Owen, Jo