Sales & Marketing

Responsible Investment

By Rory Sullivan, Craig MacKenzie

Thoughtful Fundraising: Concepts, Issues and Perspectives

By Jill Mourdaunt, Rob Paton

MARKETING EDUCATION

By GRAY L

influence: The Psychology of Persuasion

By Robert B Cialdini, PhD

Marketing Essentials

By Sally Dibb, Lyndon Simkin

Strategic Marketing

By David Cravens, Nigel Piercy

Services Marketing : Concepts, Strategies and Cases

By K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood, Alexandra J. Kenyon

Marketing: A Brief Introduction

By David Stokes, Wendy Lomax

Services Marketing: Integrating Customer Focus Across the Firm

By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Marketing for Tourism

By J. Christopher Holloway

Consumer Behaviour

By Ray Wright (Ashcroft International Business School)

Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

By Michael Mcgrath

The Greatest Salesman in the World

By Mandino Og, no

Dictionary of Marketing

By Ivanovic, A.

New Labour's New Educational Agenda: Issues and Policies for Education and Training at 14+ (Future of Education from 14+)

By Hodgson, Ann, Spours, Ken

The Negotiator's Pocketbook (The Pocketbook)

By Forsyth, Patrick, Hailstone, Phil

The Power of Influence: Intensive Influencing Skills in Business (People Skills for Professionals)

By Lambert, Tom

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

MySQL Pocket Reference

By George Reese

Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch

By Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung

Getting a Top Job in Marketing (Getting Top Job)

By Forsyth, Patrick

The Definitive Business Pitch

By Hatton, Angela, Angela Hatton

Communication for Business: A Practical Approach

By Taylor, Shirley

Marketing and Production Decisions (Understanding Business)

By Tinniswood, Peter, Barker, Richard

The Innovation Book: How to Manage Ideas and Execution for Outstanding Results

By Max Mckeown

Internet Marketing With Power Web, International Edition

By Mohammed, Rafi, Fisher, Robert, Jaworski, Bernard, Paddison, Gordon

Marketing Management

By Lancaster, Geoff, Massingham, Lester

Business Bullshit

By Spicer, Andre

Construction Marketing: A Professional Approach

By Pearce, Paul

The social psychology of consumer behaviour (Applying Social Psychology)

By Bagozzi, Richard