Sales & Marketing

Strategic Marketing

By David Cravens, Nigel Piercy

Marketing Essentials

By Sally Dibb, Lyndon Simkin

influence: The Psychology of Persuasion

By Robert B Cialdini, PhD

MARKETING EDUCATION

By GRAY L

Thoughtful Fundraising: Concepts, Issues and Perspectives

By Jill Mourdaunt, Rob Paton

Responsible Investment

By Rory Sullivan, Craig MacKenzie

Hitting the Headlines: Practical Guide to the Media

By Stephen White, Peter Evans, Chris Mihill, Maryon Tysoe

Advertising Management: Concepts and Cases: Concepts and Cases

By Mohan

Principles and Practice of Marketing by Jobber/Ellis-Chadwick

By Jobber, David, Ellis-Chadwick, Fiona

In Defence of Food: The Myth of Nutrition and the Pleasures of Eating

By Pollan, Michael