University - Business & Economics

The Game of Business And How To Play It

By Paul F Gorman

Small Firms in Action: Case Histories in Entrepreneurship

By Peter M. Chisnall

Budgeting: A Practical Guide for Better Business Planning

By Terry Dickey

Quantitative Analysis for Management

By Barry Render, Ralph M. Stair

Financial Markets and Institutions: United States Edition

By Frederic S. Mishkin, Stanley Eakins

Humble Consulting: How to Provide Real Help Faster

By Schein

The Key Account Manager's Pocketbook

By Roger Jones, Phil Hailstone

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Benchmarking: Adding Distinctive Value to Every Aspect of Your Business

By Carol J. McNair, Kathleen H.J. Leibfried

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

The Marketing Book

By Michael J. Baker

Handbook of Key Customer Relationship Management

By Ken Burnett

Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.

By Robert I. Sutton

A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

By Paul Sloane

When Sparks Fly: Igniting Creativity in Groups

By Dorothy Leonard-Barton, Walter C. Swap

The DNA of Customer Experience: How Emotions Drive Value

By C. Shaw

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Consumer.Ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping

By Philip Graves

Financial Reporting and Analysis

By Lawrence Revsine, Daniel W. Collins, W. Bruce Johnson

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

The Life Coaching Handbook: Everything You Need to be an Effective Life Coach

By Curly Martin

Dreadnoughts in Camera

By Roger D. Thomas

The Greenspan Effect: Words That Move the World's Markets

By David B. Sicilia, Jeffrey L. Cruikshank, Sicilia, David B., Cruikshank, Jeffrey L.

Merger Mania

By Ivan F. Boesky, Jeffrey Madrick

Goldman Sachs: The Culture of Success

By Lisa Endlich

The Last Tycoons

By William D. Cohan

The Commanding Heights: The New Reality of Economic Power

By Daniel Yergin, Joseph Stanislaw

Your Personal Horoscope 2020

By Joseph Polansky

Price Wars: How Chaotic Markets Are Creating a Chaotic World

By Rupert Russell

Basic Blockchain: What It Is and How It Will Transform the Way We Work and Live

By David Shrier