University - Business & Economics

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

International Hospitality Industry

By Brotherton, Bob

CIM Coursebook 01/02 Marketing Customer Interface

By Phipps, Rosemary, Simmons, Craig

CIM Coursebook 01/02 Management Information for Marketing Decisions

By Axelby, Graham

Effective Management for Marketing 2001-2002 (CIM Coursebook)

By Worsam, Mike

Marketing Operations 2001-2002 (CIM Coursebook)

By Beamish, Karen

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Stats Means Business

By Buglear, John

Marketing Research for Managers (The Marketing Series: Professional Development)

By Sunny Crouch

Customer Relationship Management

By Buttle, Francis

Strategic information management: Challenges and Strategies in Managing Information Systems

By GALLIERS, Robert D.

Mbusiness: The Strategic Implications of Mobile Communications

By Barnes, Stuart

Tourism and hospitality in the 21st century

By Medlik, S

Financial Management for Hospitality Decision Makers (Hospitality, Leisure and Tourism)

By Guilding, Chris

Retail Strategy: The View from the Bridge

By Cuthbertson, Christine

Public Relations: Contemporary Issues and Techniques

By Baines, Paul

Tourism Management: Managing for Change

By Page, Stephen J.

Quantitative Methods for Business

By Buglear, John

Management Teams: Why They Succeed or Fail

By Belbin, R Meredith

Productive Safety Management

By Mol, Tania

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

CIM Coursebook 04/05 Analysis and Evaluation (Chartered Institute of Marketing Coursebooks S.)

By Lomax, Wendy

Marketing Briefs

By Dibb, Sally

The Dynamics of Managing Diversity

By Kirton BA Hons MA, Gill, Greene BA Hons MA Phd, Anne-Marie

CIM Coursebook 04/05 Strategic Marketing Decisions

By Doole, Isobel, Lowe, Robin

Practical Financial Modelling: A Guide to Current Practice (CIMA Professional Handbook)

By Jonathan Swan

Brand New Justice

By Anholt, Simon