books by collection
University - Business & Economics
Development and Management of Visitor Attractions, The
International Marketing Strategy (Marketing Series: Student)
Marketing Operations (Marketing Series: Student)
Marketing Fundamentals (Marketing Series: Student Workbook)
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)
Marketing (IM Diploma) (Marketing Series: Diploma)
Total Quality Management: Text with Cases (Contemporary business studies)
Marketing Logistics (CIM Professional Development)
Creating Powerful Brands (CIM Professional Development)
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Global Tourism: The next decade
Accounting and Finance for the International Hospitality Industry
Managing in a Time of Great Change
The Changing World of the Executive
Team Roles at Work
CIM Diploma Case Study Book (Marketing Series: Student)
Effective Management for Marketing (CIM Student Workbook S.: Advanced Certificate)
Dissertation Research and Writing for Construction Students
Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)
Food and Beverage Management
Caring for the Customer (ILM Super Series)
Marketing and Selling SS3: Managing Activities: No. 3 (ILM Super Series)
Managing Lawfully - Health, Safety and Environment (NEBS Management Development Super Series, 3rd Edition)
Leading Change SS3: No. 3 (Super S.)
Controlling Physical Resources SS3: No. 3 (ILM Super Series)
Understanding Finance SS3: No. 3 (ILM Super Series)
Working with Budgets SS3: No. 3 (Super S.)
