books by collection

University - Business & Economics

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Principles & Practice of Marketing

By Jim Blythe

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

Consumer Behaviour

By Graig–Lees

Sport and Event Marketing

By Pope, Nigel, Turco, Doug

Marketing Across Cultures

By Usunier, Prof Jean-Claude, Lee, Julie Anne

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Quality Tourism Experiences

By Jennings, Gayle, Nickerson, Norma

Handbook for Distance Learning in Tourism

By Chon, Kaye Sung

Enchanting a Disenchanted World: Revolutionizing the Means of Consumption

By Ritzer, George

Research Methods for Leisure and Tourism (Longman/ILAM Leisure Management S.)

By Veal, A. J.

Getting Beyond Better: How Social Entrepreneurship Works

By Martin/Osberg

Consumer Behaviour

By Leon G. Schiffman and others

Culture as the Tourist Product (Tourism & culture towards the 21st century)

By Robinson, Professor Mike, etc.

International Business: The New Realities: International Edition

By Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

The Globalization of Tourism and Hospitality: A Strategic Perspective

By Knowles, Tim, Diamantis, Dimitrios, El-Mourhabi, Joudalla Bey

Taking Responsibility for Tourism

By Harold Goodwin

Economics of Leisure and Tourism

By Tribe, John

CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets

By Urip, Sri

Economics of Changing Age Distributions in Developed Countries (International Studies in Demography)

By Lee, Ronald D., Arthur, W. Brian, Rodgers, Gerry

Internal Control and Accounting Systems - Combined Text and Workbook (Aat)

By Kaplan Publishing

International Economic Relations since 1945 (The Making of the Contemporary World)

By Schenk, Catherine R.

Heritage Marketing

By Misiura, Shashi

Contemporary Tourism: An International Approach

By Cooper, Chris, Hall, C. Michael

Study Guide (International Trade)

By Yeaple, Stephen

Tourism Economics: Concepts and Practices: Concepts & Practices

By Kozak, Metin

Services Management: the new paradigm in hospitality

By Kandampully, Dr Jay

International Business Environment: Global and Local Marketplaces in a Changing World

By Morrison, Janet

Service Management and Marketing: A Customer Relationship Management Approach

By Grönroos, Christian