University - Business & Economics

Managing Across Cultures

By Schneider, Prof Susan C., Barsoux, Assoc Prof Jean-Louis

Critical Marketing: Issues in Contemporary Marketing

By Tadajewski, Mark

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By Hoyle, Leonard H.

Consumer Behaviour: Applications in Marketing

By Robert East, Malcolm Wright, Marc Vanhuele

Consumer Behaviour in Tourism

By Swarbrooke, John

Foundations of Marketing

By Fahy, John, Jobber, David

Marketing Graffiti. Routledge. 2006.

International Marketing

By Pervez N. Ghauri, Philip R. Cateora

Marketing Strategy and Plans

By Luck, David J., Ferrell, O. C., Lucas, George S., G.

Marketing: An Introduction

By Masterson, Rosalind, Pickton, David

Services Marketing Management Second Edition: A Strategic Perspective

By Kasper, Hans

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Buyer Behaviour implications for marketing

By Minas Poulos

International Marketing Sociopolitical and behavioral Aspects

By Erdener Kaynak

Customer Experience Strategy

By Lior Arussy

On Liberty, Utilitarianism and Other Essays 2/e (Oxford World's Classics)

By Mill, John Stuart, Philp, Mark, Rosen, Frederick

Ready Drafted Credit Control Letters and Forms

By Bell, Russell W.

The Mesh: Why the Future of Business is Sharing

By Gansky, Lisa

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Tourism and Hospitality Marketing: A Global Perspective

By Hudson, Simon

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Leap: How to Thrive in a World Where Everything Can Be Copied

By Yu, Howard

Working with Emotional Intelligence

By Goleman, Daniel

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

By Wiersema, Fred

Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit

By John Simmons

The Six Value Medals

By Edward de Bono

Understanding...keeping the Human Factor Alive in the digital age

By Richard Brimble with Martin Clark

What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

By Botsman, Rachel, Rogers, Roo

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim