books by collection
University - Business & Economics
Marketing Strategy and Plans
Marketing: An Introduction
Services Marketing Management Second Edition: A Strategic Perspective
The International Marketing of Travel and Tourism: A Strategic Approach
Buyer Behaviour implications for marketing
International Marketing Sociopolitical and behavioral Aspects
Customer Experience Strategy
On Liberty, Utilitarianism and Other Essays 2/e (Oxford World's Classics)
Ready Drafted Credit Control Letters and Forms
The Mesh: Why the Future of Business is Sharing
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Tourism and Hospitality Marketing: A Global Perspective
Destination Branding: Creating the unique destination proposition
Leap: How to Thrive in a World Where Everything Can Be Copied
Working with Emotional Intelligence
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit
The Six Value Medals
Understanding...keeping the Human Factor Alive in the digital age
What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
Postmodern Marketing Two: Telling Tales
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Postmodernism and Organizations
Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Postmodern Marketing (Consumer Research & Policy Series)
Sustainable Tourism: An Australian Prespective
Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)
Marketing
Contexts in Tourism and Leisure studies
