Kim, W Chan, Mauborgne, Renee
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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- Books2Africa Collection
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- Subjects
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- Published
- 3rd February 2015
- Publisher
- Harvard Business Review Press
- ISBN-10
- 1625274491
- ISBN-13
- 0884791291577
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