University - Business & Economics

Strategic Management

Essentials of Services Marketing

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

Vision 2010: Designing Tomorrow's Organisation

Developing Management Skills

By Kim S. Cameron, David A. Whetten, Mike Woods, Mike Woods (Bradford University)

Managing Advanced Manufacturing Technology: The Challenge of the New Wave

By John Bessant

The Slow Food Story: Politics and Pleasure

By Geoff Andrews

Capital, Exploitation and Economic Crisis

By John Weeks

Inside Job: The Financiers Who Pulled Off the Heist of the Century

By Charles Ferguson

Money: The Unauthorised Biography

By Martin, Felix

CIM 4 Stakeholder Marketing: Study Text

By BPP Learning Media

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

CIM Marketing Fundamentals: Study Text: 2004

By BPP Professional Education

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition

By Alvin C Burns, Ronald F. Bush

Principles of Services Marketing

By Adrian Palmer

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

By Van Riel, Cees B.M., Fombrun, Charles J.

The Essentials of Marketing Research

By Lawrence Silver (Southeastern Oklahoma State University, USA), Robert E. Stevens (Southeastern Oklahoma State University, Bruce Wrenn (Andrews University, David L. Loudon (Samford University

E-Business and E-Commerce Management: Strategy, Implementation and Practice

By Dave Chaffey

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Paper P6 Management Accounting - Business Strategy: Study Text

Business Strategy: Paper P6

By Tony Graham

CIM Customer Communications: Practice and Revision Kit: 2004

By BPP Professional Education

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

ACCA Revision/Exam Kit: Paper 3.5 - Strategic Business Plan and Development

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

CIM - 7 Marketing Communications: Practice and Revision Kit

By BPP Learning Media

CIM - 11 Managing Marketing Performance: Practice and Revision Kit

By BPP Learning Media

Strategic Market Management

By David A. Aaker