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University - Business & Economics

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Exploring Techniques of Analysis and Evaluation in Strategic Management

By Veronique Ambrosini, Gerry Johnson, Kevan Scholes

Accounting for Managers: Interpreting Accounting Information for Decision-making

By Paul M. Collier

Financial Analysis and Control

By Alan Birchall

Accounting: An Introduction

By Peter Atrill

The Competitive Strategy: Techniques for Analyzing Industries and Competitors

By Porter, Michael E.

Managing People

Mastering Project Management: Applying Advanced Concepts to Systems Thinking, Control & Evaluation, Resource Allocation

By James Lewis

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Marketing Environment: 2006/07

By Michael Oldroyd

Fundamental of Management Accounting: Paper C01: Study Text

CIMA Textbook: Paper 1: Financial Accounting Fundamentals

By Cima

Cim Advanced Certificate - Paper 7: Effective Management for Marketing: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

Marketing in Practice: 2007/08

By Tony Curtis

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

CIMA - P6: Management Accounting: Business Strategy: Practice and Revision Kit: P6

By BPP Learning Media

Marketing Research and Information: 2005-2006

By Matthew Housden

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Marketing Communications: 2007/08

By Chris Fill, Graham Hughes

Marketing Planning: Strategy, Environment and Context

By Blythe, Jim

International Marketing Strategy: 2003-2004

By Steve Carter

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Understanding the Carbon and Greenhouse Gas Balance of Forests in Britain

By J. Morison, R Matthews, G. Miller

Corporate Reputation and Competitiveness

By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

International Marketing Strategy

By Isobel Doole, Robin Lowe