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University - Business & Economics

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Introduction to Management

By Richard Pettinger

Promoting Nonprofit Organizations: A Reputation Management Approach

By Ruth Ellen Kinzey (The Kinzey Company, USA)

Marketing Environment: 2004-2005

By Marketing Knowledge

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Managing People

By Rosemary Thomson

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young

Reputation Management: The Key to Successful Public Relations and Corporate Communication

By John Doorley (Mindful Reputation), Helio Fred Garcia (New York University, USA)

Corporate Reputation, Brand and Communication

By Stuart Roper, Chris Fill

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Jean-Noel Kapferer

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marine Tourism: Development, Impacts and Management

By Mark Orams

Managing tourism services: A Southern African Perspective

By A. Bennett, C. Jooste, L. Strydom

Marketing South African Tourism and Hospitality

By Richard George

Strategic management supplement for SA

South African travel and tourism cases

By Alf Bennett, Richard George

Strategic Management for Travel and Tourism

By Nigel Evans, George Stonehouse, David Campbell

Tourism Planning: An Integrated and Sustainable Development Approach

By Edward Inskeep

CIM Paper 7 Marketing Communications: Passcard: Paper 7

By BPP Professional Education

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy

By Bill Quirke

Management Accounting - Business Strategy Evaluation - Pocket Notes: Paper P6

CIMA Lynchpins: Paper 11

ACCA Official Lynchpin: Paper 3.5

The Book of Yo!

By Simon Woodroffe

The Economist Guide to Management Ideas and Gurus

By Tim Hindle

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

The New Secrets of CEOs: 200 Global Chief Executives on Leading

By Andrew Cave, Steve Tappin

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt